Company showcases plans for major development project in Appleton.

APPLETON, Wis. (Sept. 16, 2025) — A transformative redevelopment took center stage as Thrivent hosted Insight on Business’ InDevelopment conference on Sept. 16. The financial services company’s Kristie Schwahn shared insights into the vision and impact of Wilden Portfolio Park as part of the keynote address.

Situated along Interstate 41 and Ballard Road on Appleton’s northside, Thrivent is redeveloping its 580-acre campus into a mixed-use development that will feature office, retail, hospitality, and recreational spaces along with a diverse mix of housing. InDevelopment attendees had the unique opportunity to hear about the project’s outlook at the site itself.

Wilden will be a multi-phase, mixed-use project that creates a complete community where people can live, work, and play. Construction on the multi-year project will begin following final permitting and approvals, which could occur as soon as late 2025.

“We have a unique opportunity to do something truly meaningful to reshape our community,” said Schwahn. “We’re not just developing land; we’re creating a space that meets a real need in the market while truly listening to what the community values, like maintaining ample green space. I look forward to continuing to share how Wilden Portfolio Park will uplift our city, region, and even the state.”

Schwahn presented the keynote along with John Breitinger, executive director of Cushman & Wakefield, and Ian Martin, managing principal of Land By Label Development Co.

For ongoing updates on the development, visit https://wildenportfoliopark.com/.

About Thrivent
Thrivent is a Fortune 500 financial services company that helps build, grow and protect financial well-being through purpose-driven advice, investments, insurance, banking and generosity programs. Thrivent serves more than 2.4 million clients through thousands of financial advisors across the country and has more than $194 billion in assets under management/advisement (as of 12/31/24). Thrivent carries strong financial ratings from independent rating agencies - including AM Best, Moody's and S&P Global Ratings - which demonstrate the company’s financial strength, stability and ability to pay claims. Ratings don't apply to investment product performance and more information can be found on each rating agency's website. For more information about Thrivent, visit Thrivent.com or find us on Facebook, Instagram and LinkedIn.

About Insight on Business
Insight offers dynamic, creative platforms for sharing business news and information in Northeast Wisconsin, including print publications, digital news platforms and events.

Insight on Business, a division of Woodward Communications, Inc., produces 12 issues annually, as well as many annual publications including the forthcoming Insight on Philanthropy in November and Power Book in December. It also offers a daily email with breaking news headlines on business developments throughout the Northeast Wisconsin region. Events include Women of Influence, Manufacturing First Expo & Conference and 40 Under 40, among others.

Contact:
Nathan Dupont
Sr Public Relations Manager
Thrivent
nathan.dupont@thrivent.com